WNS Family Part II – It’s not a small time brand…

Over the years the WNS stage has become a bucket list-worthy stage to perform on for poets and musicians alike.

It provides young, up and coming artists have a platform to showcase their unique, sometime eclectic sound to lovers of words and sounds.

We recently spoke to Masai Dabula [WNS Multimedia Manager, shareholder and former King of the Mic], Xongani Maluleka [affectionately known as Xongi, WNS Production Manager and Shareholder] and BlaQ2sday [one of the many awesome artists to have showcase on our stage], about their their individual Word N Sound experiences both on and off the stage.

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How did Word N Sound hook you? What made you want to get involved as a shareholder?

Masai: It was a gradual transgression. I had to prove, in various ways, that I was worthy to be part of the team. The support was also immense, not to mention the vision Word N Sound has. The hook was initiated by Word N Sound’s objective to be the voice of Africa when it comes to literature, and why wouldn’t I take the shares… I am Word N Sound!

Xongi: I wanted to get involved as a shareholder because I wanted to form part of the biggest poetry movement in this country. It is a great pleasure to be part of one of a few black owned production companies in South Africa. Well Word N Sound wanted me; it chose me. Word N Sound is hooked on me… 😉

Besides being a poetry, performance and live literature experience like no other, Word N Sound challenges those who step onto its stage and into its boardroom to learn and grow in ways they have not done before.

We spoke to the ever eclectic BlaQ2sday about their Word N Sound experience.

Blaq2sday

BlaQ2sday

BlaQ2day: Our first performance was intimidating, because Word N Sound was, at that time, the first show that was so on point. From the stage setup at the Market Theatre Lab, to the sound system and band instruments layout on stage, to the lighting and all those fancy things. We walked in there, we were happy, but tense at the same time.

Then over a year later, we did the WNS Rise of The Underdogs. At that stage, we were already used to nice things, so our confidence was already sky high the minute we saw the top class stage setup at the SABC Radio Park. We were just too excited, and we had the nicest of times.

What is different about the Word N Sound stage, compared to different stages you have performed on?

Word N Sound is world class. The trick is that, Word N Sound is open to anyone to step on their stage, whatever calibre the artist. However, as an artist, if you follow Word N Sound, you’ll know that not everybody can step up. The bar is just too high. Even the Open Mic is on flames. So, that should tell you something. We’ve been to shows where the organisers ask us if we have mics by any chance, or a live performance mixer [‘O_o]. So in brief, WNS pioneered a new standard for the arts, they gave artists hope in performance arts.

Since your showcase, what have you been up to?

We’ve had a couple of unfortunate events that disturbed the health of the band, and demotivated the team. So we had to take some time out as a band. This year, we’ll be looking into making more music than anything else, we are also switching up the sound a bit. Without giving away too much, we’ll be adding a new sound to what you already know of BlaQ2sday.

On the up side, on Friday 30 January we were announced the winners for the MTV #KickStartMyBandIntoGear Competition. We won the grand prize of R100 000 worth of band gear from Music Connection, courtesy of MTV, Electric Vines and Music Connection.

Much of what the audience sees is the result of hours of planning, preparations, mini heart attacks and many tantrums, but a collective team effort nonetheless. A lot of connections help the lights come on.

Xongani

Xongi: When we have festivals it gets really hectic and one really just has to suck it up until the end of the festival. Surprisingly enough it is always hectic, this is one thing I could never get used to. I have accepted this norm and that is how I am able to go into the next festival despite the odds.

A wise man once said, the only constant in life is change, and although Masai came to Word N Sound with no expectations, purely to be part of the experience, he and his vision for the company have changed.

With everything that WNS has done (and not done) over the years, what is your vision now for WNS? How is it different from the WNS you joined, and is that good or bad?

Masai: My vision is basic and simple: poetry must become a credible industry… Where writers will be acknowledged for their craftsmanship. Africa has many stories to tell, and we need to harness those stories for the world at large. My vision for Word N Sound has altered, and I have grown. It has solidified thanks to my team and I can easily say the vision is feasible.

As a former King of the Mic, what is your opinion on the type of performances you have seen on the stage?

Masai: Word N Sound has given a face-lift to poetry! There’s so much stigma attached to poetry. WNS has managed to challenge writers in ways I didn’t imagine when I first stepped on that stage. Our stage adjures writers to challenge the status quo and question conventional thinking. This is the main ingredient to an amazing show and strengthening the movement.

Who was your most hectic adversary?

Nova and Mutle were my greatest foes, but I grew to love them and respect them regardless of our clashes.

What is your advise for all those who are still to step on the mic?

Masai: When one steps on stage, one should have the decency of being honest.

Xongi: To the performers, my advice would have to be that they must always enjoy their moments on stage, because when we as the audience see that you are enjoying yourself, we will, too.

BlaQ2sday: Plain and simple: Our advice to the next artists is – Understand that you’re not dealing with a small time brand, so just to be safe, bring a world class showcase.

What would you like to see from Word N Sound in future?

BlaQ2sday: We would definitely love to see Word N Sound growing to be more than what it already is. Something like a franchise almost. The whole of South Africa needs to be exposed to what Word N Sound is doing for artists. So it would be nice to extend that to other parts of the country, and eventually the world. And a National Festival doesn’t sound bad neither, #InWordNSoundWeTrust!

Xongi: For the company I would like to say that we should never stop! We are a monster of a company and the world is yet to see more amazing things come from us. #INWNSWETRUST #POETRYWINS #ABEAST this thing…

Would you come back to the WNS stage in future? Why?

BlaQ2sday: Is this a trick question?

The more I speak to people about Word N Sound, the more it starts sounding like the pied piper of poetry. All those who hear the Word N Sound story, find their ways to its doors, and never want to leave.

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